Some eBay Description
By Uchenna Ani-Okoye
Once you have succeeded in drawing your potential buyer in
with your title, the next step is for you to them all about the item with a well
put together description. But what should you write in your description to keep
your potential buyers interest?
At its heart, your item description is an ad. Without making it too obvious, you
should be writing sales copy. You're trying to get buyers excited about your
products, and that's usually hard - but on eBay, if you have the right thing to
sell and give enough details, the buyers almost excite themselves.
Be sure to include all the technical details that you can think of, including
the items manufacturer, the products condition, the size, when and where it was
developed, its current history and anything else that you feel might be special
about it. Don't be too linear, the best descriptions are ones that are written
in conventional and friendly language and show a real knowledge and understand
of the product. Whatever you decide to write, make sure it's the truth.
Remember that most of the people who'll be buying your item will be just as
knowledgeable about it as you are, if not more - this is their hobby, and
they're experts. Don't feel like you need to explain the basics of the item:
just go into as much technical detail as you can. As a rule, don't write
anything in the description if you don't know what it means, as the chances are
someone will, and if you've got it slightly wrong then you'll look like you
don't know what you're talking about.
You may find that you actually enjoy writing numerous things about how got the
product, why you have decided to sell it and who you think might like it. This
isn't a priority, but it gives your auction an additional touch as well as some
character and might make your potential buyer more trusting of you. People might
be curious to know why you've decided to sell 500 DVDs all in one go and if you
take it upon yourself to explain the reason why to them, then they'll feel more
assured that you're not into anything illegal. If you're selling them because
you're moving house and don't have the space for them in your new accommodation,
then tell them that.
Write as Much as You Can
Leave nothing out of your description, even if that seems to you like it makes
it cumbersomely long. There is no way you can be too thorough: someone,
somewhere will appreciate that you took the time to write the extra information.
Never assume that potential buyers who are interested in additional information
will email you to ask questions, many buyers are too shy and thus, won't do it.
Think of possible questions that potential buyers might have and add them to
your description, as people have a tendency to ask the same questions over and
Each time a buyer does email you with a question; you should both answer their
question and update your description so that it will include the answer next
time. If people ask questions that are answered in the description, try putting
these parts of the auction on a line alone, or in bold, to make them easier to
Uchenna Ani-Okoye is an internet marketing advisor and co founder of