Create FUN in your Business
as if you were a KID
by Beth Woodward
My business is created around fun and yet I didn't realize that I was still
holding back. I wasn't paying attention to those inner messages saying,
"...really create this the way you want it," because I thought that's what I had
done.
I finally GOT IT one day after I figured out how to market my business and have
FUN at the same time. Here is an example from one part of my business.
See if this rings true for you.
After creating my first exciting marketing program new ideas began springing up.
I told a friend, I wanted to create additional "fun" programs but kept getting
stuck. She said, "You like brainstorming, its part of everything you do,
create a single program around that." So I did. I thoroughly enjoy
having brainstorming groups, and have received some great results and feedback,
but after a while I felt like something was missing-something I was ignoring.
I discovered what I really wanted to do was take this monthly program and turn
it into not just a quarterly program, but an EVENT! Each event had to have
an environment that really meant something to me. It might have been
something I enjoyed as a kid or now as an adult.
What happens when you start paying attention to those wonderful times in your
past or what you really enjoy today and integrate them into your business?
You create magnificent, FUN, inviting programs. If you've been following
your business path, doing what you love, how can it get any better? By
looking deeper inside and paying attention to those inner messages.
You begin like this. Simply start writing down those experiences or
environments that bring warmth, giggles or excitement to your heart from
childhood to now. Think back to what you really enjoyed as a kid. Maybe it
was books, a love for animals, or those magnificent salt-water fish in your
aquarium. What puts that smile on your face when you think of something
you have enjoyed from your past or in the present? How exciting would it
be to combine that special environment with a program you created?
Here are a few examples.
- Things I enjoyed as a kid: boating, riding the train to my
grandparents
- Things I enjoy now: hot tea in the afternoon, high tea, and
a cabin in the woods
- One of my programs is now integrating all of these things with
separate events.
- One event will take to the rails on a train similar to the one I
rode to my grandparent's house when I was a child. It will
also be in my favorite time of year. I'm so excited I can
barely stay focused on my daily routine and my energy feels like a
giddy kid. Another event will combine with an afternoon tea.
Here's a bonus. By offering what you enjoy -- it becomes your BRAND. Do I
want to be known as the Chief Executive Kid of business and marketing fun?
YOU BET! How do you want to be known?
Beth Woodward, CPCC, is the creator of the popular Marketing On The Playground
Program, and the "My Way" Marketing Plan. Find out more about how to market
"your way" and sign up for monthly Marketing Tidbits at
http://www.marketingontheplayground.com