Aggressively Written Resumes
By Alesia Benedict
When writing resumes, it is important to remember whom it is you're
trying to please - (is it you, or the hiring authority?) In this article I will
present my ideas of what makes up really aggressive documents, based on my many
years in the industry, and my career in owning and managing a successful resume
writing and career marketing firm.
Who Is Reading Your Resume?
Make no mistake about it, aggressive documents are necessary to be
successful in today's competitive job search. But first, some history. Let's
examine some of the "hiring authorities." Before my career in the resume writing
industry, I spent several years as an executive recruiter, placing mid- and
senior-level executives in top corporations. Eventually, I managed that firm,
which employed 24 recruiters working 10 "desks." A "desk" is a specialty:
finance, banking, engineering, information systems, legal, are all known as
"desks" and each recruiter (or team of recruiters) specialized in placing upper
managers and executives in a chosen field.
I no longer place candidates, and devote all my energies to resumes and the
career marketing industry as a whole, and my own firm in particular. However, I
still have many connections with recruiters, and have respect for the really
great ones, and distaste for the all-too-often bad ones!
I think it's important to remember that these days, people in career
transition are driven to explore many methods in their job search. In the past,
it was much easier to look for a job - individuals simply read the classified
ads, called the telephone number listed and chatted with the person over the
phone, setting up an in-person interview for the next day. What a snap!
These days, however, the job search is much more complex. Competition for
employment has never been greater. The entire process is often drawn-out,
depersonalized and hard, hard, hard! Resumes are no longer just asked for, they
are DEMANDED. In reality, they are a prerequisite for a job search.
My point is, you have to remember what the resume's purpose actually is and
write accordingly. The dynamics in this field are very exciting but also very
volatile. The buzz words are forever changing. Companies, for example, were at
one time laying-off, then downsizing... rightsizing... reorganizing, and now
Recruiters, company hiring managers and human resources professionals are
all components in your job search, and it is the resume's job to land
I routinely speak with professional recruiters, H.R. professionals and
hiring managers to get their reactions and opinions to resume styles, formats,
contents and verbiage. Remembering that resumes are actually marketing pieces
designed to sell you to potential employers, aggressive resumes are NOT simply a
listing of your work experience or your biography (life on paper).
What Makes A "Winning" Resume?
Here are some of my methods and suggestions for writing aggressive resumes,
based on my own experience as a recruiter, my interaction with hiring
professionals and employment specialists and my clients' success rate in
obtaining interviews within 30 days.
Successful resumes need to SELL you over and above your peers and they
create a sense of urgency for the reader to pick up the phone and call (or
email) you to arrange an interview. Otherwise, the alternative is the reader
scans the resume, thinks, "Yeah, this person has a good background," and then
moves on to scan the next resume, pitching your resume in the old "circular
So let's examine some ways to write aggressive, up-to-the-minute resumes
that really SELL you.
There are lots of opinions about whether or not to use an objective, or just
how to do so, if one IS used. The only "given" about the use of an objective, is
definitely NOT to use one on senior level resumes. A CEO, CFO, COO or other
executive's resume actually looks/reads silly when an objective is used. But for
the mid-level or entry-level candidate, an objective can be useful. Here are a
few ways to incorporate the concept into a resume...for a very targeted client
who knows exactly what she/he wants:
BUYER...PURCHASING MANAGER...PROCUREMENT AGENT
or, for someone seeking to remain in their career pattern: EXPERIENCED COST
ACCOUNTANT seeks a position with a progressive organization that will utilize a
successful career to meet/exceed company goals.
or, for a client who has several fields she/he want to pursue:
Results-oriented manager seeks a position with advancement opportunities; areas
of interest include retail, electronics and communications technology.
or, if someone wants to change careers: AGGRESSIVE individual seeks a career
in sales utilizing strong interpersonal skills to penetrate untapped markets and
build a loyal client base.
What you'll notice in the above cases, is what's stressed in the objective:
the BENEFIT the COMPANY will receive if they hire the candidate. What is not
stated is what YOU want. Companies don't care what you want - they want to know
what you can do for THEM.
A flaw in writing objectives, is that they sometimes just say the same thing
that 78+ other resumes sitting on the hiring authority's desk state: Seeking a
challenging position that will utilize my skills in editing, proofreading and
Oh, that's exciting...makes you just want to jump to the phone and give that
person a call, doesn't it? Stating that the person is seeking a challenging
position is ridiculous. Would you ever state that you were seeking a boring
position? Of course not - so don't state the obvious - it's a cliché.
REFERENCES PROVIDED UPON REQUEST
Using this phrase at the end of the resume is archaic. It's a given (talk
about a cliché!), and contemporary resumes omit this. The better approach is to
generate a prepared Professional Reference sheet which you can bring with you on
interviews and leave with the interviewer when references are requested.
This word is often so over-used in a resume, that at GetInterviews.com, we
never use it. Recruiters employed at retainer-only search firms have told me
that the word "responsible" signifies mid-management and below, not
executive-level candidates. Personally, I believe the word "responsible" is
actually useless in a resume. Instead of writing, "Responsible for all
departmental functions including accounts payable/receivable, payroll and
invoicing..." I would suggest to use an action word that best depicts what that
person actually does - for example, "Perform all departmental functions,
including..." or "Oversee all departmental functions, including..." or "Review
all departmental functions, including..." See what I mean? "Responsible" doesn't
really SAY anything, it doesn't give a clear indication of what you actually do.
Do you perform the functions or direct them? "Responsible" is too vague to say
MY, MINE, THIS, I
Using words like this in the resume indicates you are writing in a narrative
voice, as if you are having an actual conversation, a dialogue with the reader.
This is not the case: you are presenting your achievements, skills and
credentials to a potential employer. My suggestion would be to keep the resume
more business-like, more professional. In descriptions, the word "a" could be
substituted for the word "this," as in: "Promoted to a $30 million division of
an international widget manufacturer to expand sales into untapped markets" as
opposed to "Promoted to this $30 million division...."
I have seen this word used when describing daily functions: "Control and
administer annual budgets totaling $12 million. Also, interface with vendors to
negotiate more favorable terms and gain higher profits." Again, the "also" is a
dialogue word, and quite unnecessary. In writing resumes, it is best to do what
my Creative Writing professor called "tight writing." That is, to eliminate as
many "an's, the's, also's, a's," etc., as possible. They typically aren't
necessary and can be cut from the resume without loss of meaning.
Contrary to the rules of grammar, EXCEPT for academic resumes, it is best to
use numerals in a resume rather than spell out the number, even when that number
is 10 or under. I know that grammatically, we are taught to spell out numbers
like three, five, seven, etc., and write 12, 14, 16, etc. The numerical version,
however, jumps off a page, whereas the spelled out version often gets lost.
Because resumes are often only scanned by the reader 15-20 seconds, the actual
use of numbers helps to capture the readers' attention - they are drawn to the
numbers, which means they are spending more time looking at and reading your
resume - and that's a GOOD thing! I made the reference above to academic
resumes, because teachers, principals and superintendents are very sensitive to
grammatical rules, even in resumes. It's best to spell out any number under 10
for these types of resumes. I would never recommend, however, that the words
"percentage" or "dollar" be used ("30 percent" or "12 million dollars") -
instead, use the symbol, as in 30% or $12 million.
EDUCATION VS. EXPERIENCE
Knowing when to highlight someone's education vs. experience is important.
With certain fields (teaching, for example), the general preference is to lead
off the resume with the client's credentials and educational background, even if
they have considerable experience. Recent college grads should also have their
education first, as it is typically their greatest achievement. However, someone
who returned to college (part time nights, for example), while concurrently
employed full time for the past 9 years as a travel agent, should have their
resume lead off with their experience, and NOT emphasize they just obtained
their Bachelors degree. They are not entry-level candidates - their experience
is more vital to a company than their education. Remember that all resumes do
NOT have to lead off with the client's education.
PAST / PRESENT TENSE
Writing in the present tense is always more aggressive than writing in the
past tense. Verbs in past tense are in a passive voice, so whenever feasible,
write in the present tense. Obviously, if you are still employed, your current
job listing is written in the present tense (manage, direct, supervise, control,
Unless you are an actor or model, do not include a picture of yourself under
any circumstances. Companies these days are so concerned about EEO lawsuits,
discriminatory cases and the like, that at best, they will immediately throw out
the picture, or at worst, possibly throw away the entire resume, especially if
the picture is printed into the resume. I can guarantee you recruiting firms are
highly sensitive to this, as well.
Be careful not to make your resumes "too cute." Remember, companies see you
as an INVESTMENT - they are spending x amount of dollars to obtain you (salary),
and want to see a return on their investment. It is a business negotiation. If
the resume appears too "decorative" or distracting because of cute clip art
images or overly decorative paper, you may be dismissed and the resume tossed.
Marital status, date of birth, health, hobbies, etc., are not relevant on a
resume these days.
Remember, you aren't writing your biography, you are marketing yourself on
paper: why does the employer want to hire YOU above all others, especially when
there are 91+ resumes from equally qualified candidates sitting on that
decision-maker's desk? Answer that question in the resume, and you will have
written a tight, solid, results-oriented resume...in short, a winning,
aggressive resume, and the sort of resume that is vital for today's job search -
and that of the next millennium.
Published in 25 career books, Alesia has been cited by Jist
Publications as one of the "best resume writers in North America" and quoted as
a Career Expert in the Wall Street Journal. Serving as the Resume Expert for
over 50+ organizations, she has numerous media appearances to her credit and is
a frequent keynote speaker.